Okay, so it’s true we live in a technical age where everything is at our fingertips, we have ‘disposable’ information ‘on tap’ through search engines and we read on average 285 pieces of information daily. We get saturated in the stuff, which means only the best and most relevant information manages to make it to the end of the day and certainly only the prominent make it to be referenced at a later date.
It’s an old synonym but it couldn’t be more relevant in today’s media-heavy world.
Over the last 2 years, the internet has been awash with Gifs, MEMEs and fantastic photography. Not since the cavemen used wall paintings have we seen images as the forefront of communication. We, as a society, are using images to communicate more than ever.
A QR code or Quick Response code is that latest “must have” marketing item to include on all your branded goods, from customer stationery, marketing brochures and even on the van used to deliver. But is it simply the next gimmick to be forced upon us that requires us to refresh our marketing literature and branding.
One of the most common phrases I hear from prospective customers is that they’ve seen it cheaper on the internet, much cheaper. So why should they buy from us. Quite simple because unlike an online service we deal with customers, not orders. We provide a service which comes with a whole set of promises and guarantees but of course comes at a cost; unlike the online business who only make a promise in relation to that one order.