On the whole, we are all just too busy to stop and read, save, bookmark, etc. Remembering to go back to a piece of information is like tying a knot in the proverbial handkerchief. Remembering to tie the knot is as much a challenge as remembering what the knot represents.
No worries, print is on your side. Many of us claim that writing something down or having something physical to touch helps us remember. 64% of 16-24 year olds prefer printed books over their electronic counterparts and a massive 92% of further education students prefer print too. This is because the touching makes it real. Having print allows us in even the smallest way to engage, mark, manipulate and share on a physical level.
Business cards and leaflets have taken a massive decline through the use of technologies such as e-shots and contact cards and mobile phones, making promotional goods invaluable when it comes to getting your contact details out there, seen and remembered. Don’t get lost in a sea of data contacts.
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